CHAPTER 3

strategic initiatives

• Introduces high-profile strategic initiatives that an organization can undertake to help it gain competitive advantages and business efficiences- supply  chain management.

SUPPLY CHAIN MANAGEMENT

• Invovle the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. the four component of supply ;

1. Supply chain strategy
2. Supply chain partners
3. Supply chain operation
4. Supply chain logistic

CUSTOMER RELATIONSHIPS MANAGEMENT

Involve managing all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organization profitability.

BUSINESS PROCESS REENGINEERING 

• Is a standardized set of activities that accomplish a specific task , such as processing a customers order.
• is an analysis redesign of workflow.

ENTERPRISE RESOURCE PLANNING

Integrates all department and function throughtout an organization into a single IT system so that employees can make decision by viewing enterprisewide information in all business operation.

ERP